How Shark Tank’s Aman Gupta Led Boat to Become the World’s Second Largest Audio Brand?

    The National Creators Award was given out by Prime Minister Narendra Modi last week at a function held in Bharat Mandapam, New Delhi. The National Creators Awards, which are given out in 23 categories, are meant to serve as a springboard for leveraging creativity to promote change.

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    Gupta says ‘Make in India’ initiative helped brand

    Speaking about Boat’s success story, Gupta claimed that Boat’s rise to the second-largest audio brand in the world was made possible by the Indian government’s “Make in India” initiative. “When ‘Startup India’ was first announced in 2016, we were not taken seriously by the public. We are now the second-biggest audio brand in the world after seven years,” he stated.

    Our products were not manufactured in India when Covid arrived. According to Gupta, the nation now produces 70% of the company’s goods.

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    Boat leads India’s TWS market

    Shipments of true wearable stereo (TWS) from India increased 34% YoY in 2023; Boat lead the market with a 39% YoY gain. For the fourth year in a row, Boat led the pack thanks to reasonably priced new releases and homegrown production. The business is well-known in the Indian smartwatch industry as well.

    Boat, Noise, and Fire-Bolt were the top three vendors in India’s wearable market as a whole. The company provides ongoing improvements and a wide range of products at reduced average selling prices.

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