Ajio was initiated by Reliance in the year 2017.
In August last year, Mukesh Ambani appointed Isha Ambani to head a division at Reliance Retail.
In the last quarter of FY2024, Ajio, a Newcomer in the Online Fashion and Lifestyle sector, experienced remarkable growth, attracting an additional 1.6 million customer
According to executives, Ajio is anticipated to report earnings before interest, tax, depreciation, and amortization (EBITDA) ranging from 6 to 8 crore in December.
Direct to Consumer (D2C)
On November 2, AJIO unveiled AJIOGRAM, an interactive e-commerce platform prioritizing direct-to-consumer (D2C) sales and compelling content. Its primary objective is to provide backing to fashion startups spearheading innovation within the industry.
Ajio is a contender in the online fashion sector, where it competes with industry giants such as Myntra, Amazon, and Flipkart.
Ajio cut marketing costs by using five storefronts tailored to different customer groups and improved delivery efficiency with 4,000 stock points, including nearby Reliance Retail stores, reducing shipping expenses. This effort led to a drop in return rates from about 35-36% to approximately 28% of orders.
Ajio’s yearly sales reach $2 billion in gross merchandise value, with around 51% of this revenue stemming from the Reliance Retail portfolio, while the remaining 49% is derived from its own and exclusive brands.
About 15 million people shop for fashion online, while another 30 million buy from both online and physical stores.