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    Sama 2.0: Your Real-Time Assistant by Qatar Airways.

    Sama 2.0 is currently proficient in English. The airline plans to introduce Arabic and other languages later this year, catering to its diverse global audience.

    Qatar Airways unveiled its latest virtual cabin crew member, Sama 2.0, driven by cutting-edge conversational AI technology. The holographic presentation remains a major attraction at ITB Berlin 2024, the premier travel trade show.

    Unveiling Sama 2.0: Qatar Airways’ Revolutionary Holographic Cabin Crew

    In Berlin, Germany, the national airline of the State of Qatar has made history at ITB Berlin 2024. The airline introduced its holographic virtual cabin crew, Sama 2.0. Qatar Airways stands as a pioneer airline worldwide. It is the first to create an Artificial Intelligence-powered digital human cabin crew. This move is aimed at aiding passengers in crafting personalized travel experiences.

    At ITB Berlin, Sama, which translates to ‘sky’ in Arabic, has become the focal point at Qatar Airways’ new stand. This prominent travel and tourism trade event witnessed the innovative presentation of Sama, engaging with visitors and media alike. Powered by cutting-edge conversational AI technology, she will evolve, learning from passenger interactions to enhance responses.

    Sama 2.0: Immediate Assistance Tailored to You

    Babar Rahman, Qatar Airways’ Vice President of Marketing, stated, “Sama 2.0 epitomizes our unwavering commitment to innovation and reflects Qatar Airways’ core values of outstanding service and hospitality. This marks a significant milestone in driving the seamless integration of technology and human interaction, not just for Qatar Airways but for the entire industry. Qatar Airways reaffirms its dedication to spearheading collaboration with innovation leaders to develop groundbreaking products and services for its clientele.”

    Qatar Airways garners acclaim for its groundbreaking technology aimed at enhancing passenger experiences, securing accolades like the World Travel Tech Awards.

    At Web Summit Qatar, Qatar Airways revealed its Generative AI for personalized travel planning, simplifying the process with visual interactions.

    To engage with Sama 2.0 at ITB Berlin and explore Qatar Airways’ digital innovations, head to pavilion 102, Hall 4.2 until March 7, 2024.

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